“The key is not to prioritise what’s on your schedule but to schedule your priorities” – Stephen Covey

That can be tricky this time of year. As Christmas approaches, along with a reprieve from COVID confinement, it can be hard to be intentional as to how you will spend your time – meetings, luncheons, EOY gatherings, school activities, planning, finalising… all of it can seem an important way to meet our needs. But you’ve worked hard to get where you’re at and now is not the time to be distracted.

One of the keys to running your business effectively is to know exactly how to prioritise what needs to be done, and when. The alternative is piles of to-do lists, disorganisation, random jobs and tasks, things forgotten and a slower growth of your business.


So why is it that some people ‘have’ time and others never ‘have enough’? Realistically, every one of us has access to the same amount of time.

Perception. Time and the amount of time we have is based on our perception. Sharon Pearson of the Coaching Institute states “If you play at the level where you know you do what is important to you, and makes you feel good, and don’t do anything else, you will be able to assess what you value currently in your life and your business.”

As humans, we have a preference for pleasure… we want this more than the feeling of pain. When a task is perceived as challenging, we relate this to pain… it’s going to be hard, I’ll have to concentrate, how long WILL it take me to do? So we justify with reasons to avoid doing it at all… and we take the more pleasurable option – the task that can be achieved quickly or easily and most definitely, more enjoyably.


The results you are getting in your business right now will be a direct reflection of this simple principle.

If you love starting projects, you will likely have lots in the pipeline, some great brainstorming sessions and probably not a lot of profitable results on an ongoing basis. If you love going straight for the profit, at any cost, you will probably not have many fulfilling relationships around you – culture and motivation will be low level.

You get the idea.

Where we place our efforts, we will see the results. Results are a direct reflection of our efforts.


Is it possible to change what we associate as pleasurable and what we associate as pain?

What if you made a conscious decision to link your efforts to the results that you want?

This can be done in two ways-

  1. Link huge pleasure to what needs to be done
  2. Make a decision to do what needs to be done, even if it causes you pain



Make a list of all the positives that come of the ‘painful’ activity. For example, if you don’t like goal setting, link more pleasure to it by writing the following;

  • It will move me closer to my dreams
  • I will know exactly what action to take
  • I will have satisfaction knowing where I’m headed
  • I will avoid procrastination
  • I will feel more worthy and purposeful as I consistently achieve
  • I will know exactly how to guide my team
  • I will know where to focus trainings
  • I will know where ‘stretches’ are needed

Linking a list of pleasures to the undesired activity certainly makes it more appealing and doable… in fact there is even some excitement built around it and an urgency to accomplish it.



The only difference between ‘successful’ people and those that aren’t are how they push through, the discipline they can maintain to overcome fear and pain and do what needs to be done (instead of only what they like to do!)

It is this kind of decision-making that will set you apart from the rest. It is discipline.


It’s important to find balance in your role, to maintain the ability to ‘choose’ how you will spend your time, to meet your needs and continue growing.

This technique gives you the freedom to do just that – to own your time and feel good about how you’re doing it.

If you need more information on scheduling your tasks, appointments, weeks… and life!… flick me a message on 0490 388 017 and lets chat.

This is your opportunity to make 2021 your best year yet!

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